Equinox X Mr. Porter

The video above follows Michael Chernow through a day in the life with an emphasis on his exercise regimen. It’s inspiring to say the least. I’ve been trying to lose weight this year and having hard time but I’ve finally gotten into a routine of doing Insanity on a daily basis and when I move to NYC in a couple weeks, I am hoping to get in better shape. This is great marketing because now I want to work out at Equinox

Deus Ex Machina – The First Year In Review

I’ve been pretty obsessed with Deus Ex Machina since I first saw one of their bikes 4 or 5 years ago. They roll out beautiful bike after beautiful bike and every year it seems, have a new outlet(ie. surfboards, menswear, coffee) in which they are taking over by force. Last year, they opened a store in Venice Beach that I have not had the good fortune to go to yet, but this summer for 4th of July I will be in the area and I will be checking it out. The guys released a video, which you see above, that chronicles their first year in Venice Beach. If only one day I win the lottery, the first thing I will be purchasing is a Deus Ex Machina motorcycle.